Three Pronged Promotion Strategy

Let’s take a look at some common horse business marketing perceptions: I tried advertising once, but it didn’t work. I don’t need to advertise – I rely on word of mouth. Marketing and advertising are the same thing. I can’t afford a marketing plan and don’t have a marketing budget. Marketing…advertising..budgeting..planning… It’s true that marketing […]

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Promoting Your Horse Business

Does the thought of promoting your horse business leave you uncertain about where to start? You don’t need an MBA to understand the basics and begin developing a plan. You will need time for creative thought, and feedback from peers, clients, and prospects. If time is a problem, professionals can be contracted to help you […]

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Online Marketing: Building a Website

There is no more economical marketing tool than a well made website. I don’t say that because I’ve built websites for a living for the past 10 years, I say that because it’s more true today than ever. In addition to web development I participate in all types of marketing plans and media development that […]

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Building Your Mailing List

There are many ways to get your horse services and/or product into the mind of your client or buyer. Some of these methods are: advertising in newspapers, magazines, radio, television, billboards and other signage, direct mail, promotional materials with your logo, internet, telemarketing..The list is a long one, and it can frequently be difficult to […]

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Building a Marketing Plan

Marketing plans, business plans – Understanding the difference between these two "animals" sets the stage for the effective use of both. As a horse business owner or manager, you are the most important resource your business has. Your focus is broad-range. This means that you have long-range goals, and short term objectives to reach those […]

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Marketing Strategies and the Internet

Question: As a new retail business serving the equine industry, I am in a strong growth phase and am spending 10% of gross receipts for marketing. Thus far I have advertised in both regional and national equine publications, local newspapers, radio, television, and also offer a newsletter and catalog (mail order). While these have helped […]

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